What can social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasing channel for marketing in recent times, many companies have not yet started to make use of it. This is crucial when you’re investing in search engine optimization. While the advantages of social media may not be immediately apparent, they’re essential for SEO aid. There are many reasons you should think about the use of social media in your strategy for online, here are 5 reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long time now. If people tweet, share, alexa ترتيب المواقع like, comment or share an article This is referred to as social engagement. The more social interactions a piece of content has, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of the content. It’s a way of evaluating what content is popular with users and what their algorithm determines to be of high quality. Content can also be indexed instantly whenever it’s attracting a significant amount of engagement on social media.
2) Link Building
The days of going out and asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write top-quality content that’s relevant. How can you get your content to websites that will link to your content, when they are thought to be «unnatural»? Social media is your answer. Social media allows you to post your content and share it with appropriate audiences that are willing to share it with others, if it is worth linking to. People who spread your content among others and increase your reach.
3.) The amplifying of content
You can create all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they will also share it with their personal followings If they are satisfied with the content. They will then also share it with their friends to increase your reach. In return, you earn lots of relevant traffic including inbound links, branding awareness and social signals All of which are utilized by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping by using branded search terms.
5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now which means that they appear on results pages for search engines. This enables your brand to show up in search results for branded searches on more than just your own website. This gets better. Individual tweets from Twitter were once indexed and shown in search results as well providing another method to ensure your content’s ranking in search. That was only temporary for a couple of months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.