Five Reasons Social Media is important for SEO

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What does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many companies have only just begun taking advantage of in the last few years, however it’s vital to take advantage of it particularly if you’re investing efforts in SEO. Creating and managing social media accounts is important for supporting SEO efforts, although the benefits are not immediately obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, alexa ترتيب المواقع comment or share the content This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals it will bring to your site. Search engines measure these social signals, and use them as an index of quality when ranking the content. It’s a method of determining what content is popular with users over what their algorithm determines to be good quality. If the content you’re looking at is receiving lots of social interaction it will be immediately classified.

2) Link Building
It is long past the moment when you could simply get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make good quality content that is pertinent. How can you get your content to websites that will link to your site, if you ask them directly, which would be considered «unnatural»? Social media is the answer. Social media enables you to put your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. Those people will also be able to share your content with their networks which will increase the impact of your content.

3.) Content amplification
You can create all the top-quality content you like however it will not gain significant traction without the aid of amplification. Marketing via email can be an excellent method of amplifying content but it’s only going to be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. After you have shared your content, those who follow you will share it with their following should they find it valuable. These people will then also share it with their friends, further increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand recognition, all of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. Making these co-citations with social media can improve Google’s trust in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear in results pages for search engines. This allows your business to show up in search results that include branded searches on more than the site of your business. It’s more than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your site to rank higher on the search results. It was temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.